Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.
Ivanna Holubovska
Oct 24, 2022
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
Ivanna Holubovska
Oct 24, 2022
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.
Ivanna Holubovska
Jul 31, 2022
Here you can find how to set up Awin, a global leader in affiliate marketing, server-to-server tracking using server GTM and why server-to-server communication is necessary.
Ivanna Holubovska
Oct 24, 2022
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
Ivanna Holubovska
Oct 24, 2022
Do you have trouble setting up your cloud server for sGTM? This blog post will help you troubleshoot the errors and get your tagging server running.
Ivanna Holubovska
Feb 11, 2022
Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.
Ivanna Holubovska
Mar 27, 2022
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Ivanna Holubovska
Oct 24, 2022
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Ivanna Holubovska
Jan 21, 2022
There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.
Ivanna Holubovska
Oct 24, 2022
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.
Ivanna Holubovska
Jan 12, 2022
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Ivanna Holubovska
Oct 24, 2022
Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.
Ivanna Holubovska
Oct 24, 2022
This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Ivanna Holubovska
Feb 5, 2022
We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!
Ivanna Holubovska
Feb 5, 2022
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
Ivanna Holubovska
Oct 24, 2022
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Ivanna Holubovska
Oct 24, 2022
What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.
Ivanna Holubovska
Oct 24, 2022
Facebook Conversion API Gateway is FB’s newest approach in setting up Conversion API and looks like it’s the easiest one. It is required to have Amazon AWS (only AWS for now) for hosting server events. FB CAPIG receives events from the browser and sends them to the Conversions API. With FB CAPIG, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Conversions API Gateway. Multiple pixels work only if they are located under the same Facebook Business Manager.
Ivanna Holubovska
Jan 10, 2023
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.HAHAHA
Ivanna Holubovska
Jan 23, 2025
Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
Ivanna Holubovska
Oct 24, 2022
