The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are sets of online privacy legislation that all website owners need to know and follow. It sets out specific rules about processing personal data, including collecting, storing, and deleting it
The GDPR can heavily affect what users’ data you collect on the website and how you use it. In this blog post, I want to talk about how server-side Google Tag Manager can help to adapt tracking to GDPR requirements.
GDPR is a set of rules that limits what information about users websites can collect, how they should manage it, store it, and process it. This set of rules is organized in 99 individual articles of GDPR laws.
GDPR came into force on May 25, 2018. However, the main principles of GDPR laws stay the same in all European countries, and each country has the right to modify it according to their needs. That is why you need to be aware of GDPR aspects in your country.
It’s important to understand that GDPR rules also apply to you if you have a business and website outside the EU (let's say in the USA or Asia). You must still comply with GDPR rules if a user visits your site from a European country.
The key point that GDPR rules talk about is personal data. It describes when and how website owners can collect personal data, store it, and if they are allowed to transfer it to third parties.
Though each country has a right to change the definition of Personal Identifiable Information (PII), a user’s name, address, email, IP, or even cookies can be considered PII. More than that, data about users’ health, religious, political preferences can also be PII.
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