10 tips how to optimize Facebook Ads for better performance in 2025
John Wick
Jul 23, 2025
Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Ivanna Holubovska
Apr 1, 2025
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Ivanna Holubovska
Feb 26, 2025
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Ivanna Holubovska
Feb 26, 2025
How to set up Mixpanel tag for server Google Tag Manager container
Ivanna Holubovska
Sep 26, 2022
Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.
Ivanna Holubovska
Oct 24, 2022
Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.
Ivanna Holubovska
May 9, 2022
In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.
Ivanna Holubovska
Apr 17, 2022
Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.
Ivanna Holubovska
Feb 19, 2025
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Ivanna Holubovska
Jan 10, 2025
Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.
Ivanna Holubovska
Oct 24, 2022
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
Ivanna Holubovska
Oct 24, 2022
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
Ivanna Holubovska
Oct 24, 2022
Do you have trouble setting up your cloud server for sGTM? This blog post will help you troubleshoot the errors and get your tagging server running.
Ivanna Holubovska
Feb 11, 2022
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Ivanna Holubovska
Oct 24, 2022
There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.
Ivanna Holubovska
Oct 24, 2022
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.
Ivanna Holubovska
Jan 12, 2022
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Ivanna Holubovska
Oct 24, 2022
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
Ivanna Holubovska
Oct 24, 2022
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Ivanna Holubovska
Oct 24, 2022
