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Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.
Using Stape Analytics, seoplus+ compared client vs server GTM, recovering + 24% conversions, improving tracking accuracy and marketing performance.
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ALGOLIA - Published
Tips to pitch server-side tracking to stakeholders
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.