In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Ivanna Holubovska
Aug 26, 2022
A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.
Ivanna Holubovska
Aug 18, 2022
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
Ivanna Holubovska
May 13, 2024
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
Ivanna Holubovska
Jul 6, 2022
The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
Ivanna Holubovska
May 23, 2022
In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.
Ivanna Holubovska
May 20, 2022
This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
Ivanna Holubovska
Apr 26, 2022
How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
Ivanna Holubovska
Oct 24, 2022
Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
Ivanna Holubovska
Apr 9, 2022
In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
Ivanna Holubovska
Oct 24, 2022
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.
Ivanna Holubovska
Jul 31, 2022
Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
Ivanna Holubovska
Oct 24, 2022
You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?
Ivanna Holubovska
Oct 24, 2022
For Google Universal Analytics, Google still has not provided free options to export raw data to BigQuery or any other database for that matter. But what if you don’t have plans to migrate to GA4 and want to get the benefits of BigQuery raw data? I decided to solve this question with GTM Server Side tagging and created this how-to article for you.
Ivanna Holubovska
Oct 24, 2022
In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
Ivanna Holubovska
Feb 19, 2025
Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics Client is created by default. In this article, we will discuss the benefits and possibilities that server-side Google Analytics offers. And also, how to configure Google Analytics in your Google Tag Manager Server account.If you don’t have a GTM server container yet, please follow this instruction on how to launch it on your website. If you are still not sure what GTM server tagging is and how it can benefit your website tracking system, please read this blog post.
Ivanna Holubovska
Mar 3, 2022
