Language iconEN
ES
FR
DE
NL
IT
PT
TR
RUUA
JA
ZH
KO
Search
Contact salesTry for free
Contact salesTry for free
Analytics

Pinterest conversion API

Ivanna Holubovska

Ivanna Holubovska

Author
Updated
May 13, 2024
comments
Join the conversation
Also available in
ESRUUA

Pinterest recently released a beta version of Pinterest Conversion API. Implementing Pinterest CAPI is an excellent way to increase the accuracy of conversion tracking and, as a result, get a better return on investment for paid advertising.

This blog post will explain the possibilities of Pinterest CAPI and how stape Pinterest conversion API tag for server GTM works. Click this link to read Pinterest CAPI documentation.

Pinterest conversion API

1. Pinterest recommends using both browser and server tracking.

2. Supports event deduplication. To deduplicate matching events sent from web and server, Pinterest uses event ID.

3. Pinterest CAPI supports standard and custom events. The list of standard events:

  • add_to_cart
  • checkout
  • lead
  • page_visit
  • search
  • signup
  • view_category
  • watch_video

4. Pinterest CAPI supports real-time server event testing. When you add ?test=true, events are marked as tests; they will not be recorded.

5. Like FB CAPI, Pinterest asks to send user data in a lowercase hashed format. These are user data that Pinterest supports:

  • email addresses
  • phone numbers
  • gender
  • date of birthday
  • last name
  • first name
  • city
  • state
  • zip code
  • country ISO-3166
  • IP address
  • User-agent


6. Pinterest CAPI does not require Access Token. You should use only Pinterest advertiser ID.

7. Together with the event, you can send event and product data 

  • Contents. JSON object that contains product data, it may be item_price and quantity
  • Currency ISO-4217 standard
  • value
  • products IDs
  • Num_items. The total number of products in the event.
  • order_id

How does the Pinterest conversion API tag for server GTM work?

author

Ivanna Holubovska

Author

Content contributor at Stape.io, focusing on server-side tracking, digital marketing, and innovative solutions to optimize online business performance. optimize online business performance.

Comments

Related to this post

How to Setup Facebook Conversion API + Events Deduplication & Hash User Data
Mar 27, 2022

Blog

How to Setup Facebook Conversion API + Events Deduplication & Hash User Data

Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is implemented correctly, it will feed relevant information to FB machine learning algorithms. FB ML will use pixel data to show your ads to people who are most likely to convert. For several years now, we could track events on the site via javascript code, Facebook SDK inside apps, or upload offline events. But how can you track users who installed Ad Blocker or track events outside the site? Or how can you extend a cookie lifetime? It can be done by implementing Facebook conversion API. This article will show you how to set up Facebook conversion API via Google Tag Manager Server Container.

How to add a custom domain to the Google Tag Manager Server container
Oct 24, 2022

Blog

How to add a custom domain to the Google Tag Manager Server container

In this article, I will describe how to set up a custom subdomain within your Google Tag Manager server container. The main advantage of a custom subdomain inside the Google Tag Manager Server container is that it helps to bypass Intelligent Tracking Preventions, AdBlockers and increases cookie lifetime for users browsing in Safari. Pixels will be loaded from your subdomain and run as the first-party.

How to set up Google Tag Manager Server Container
Oct 24, 2022

Blog

How to set up Google Tag Manager Server Container

Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.

Try Stape for all things server-side

What’s going on?

Where are we going?

Attention!
This is a stand-up dog zone.