What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking.

The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server. 

Since the number of tags for server Google Tag Manager grows fast, it has become challenging to stay updated on which platforms support sGTM. Clients often ask us what tags can be moved to the server-side. When our agency creates a plan for implementing ss tracking for clients, we use an internal google sheet that has information about what vendors support ss tagging and what tags exist.  

In this blog post, I want to share a list of all vendors that support server GTM, consolidate their requirements, instructions, and documentation. I will also share some comments about setting up ss tagging for these platforms.