Data Tag and Data Client were created to send data from the Google Tag Manager web container to the server container. There are two ways to use this tool: send data layer variables or send any other information via custom parameters that exist on your website. Besides, Data Client can retrieve and store all of this information on its server container event data.
Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web Container to the Server Container. When used together with the Data Client for the Google Tag Manager server container, it allows sending data layer variables, custom parameters, and other data from the web to the server container. As a result, Data Client retrieves information from the Data Tag into the Google Tag Manager Server Events.
