We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.
ActiveCampaign is an online CRM with feature-rich email marketing and sales functionality. Since one of the essential features is automation, they allow an automatic transfer of all your contacts and contact information into your ActiveCampaign CRM.
ActiveCampaign is a powerful email marketing and CRM software that makes it easy to cultivate and nurture relationships. You can get started right away with its easy-to-use features, such as built-in reporting and geo-tracking. ActiveCampaign allows tracking user behavior on the site and sets up email automation based on their activities.
Let’s say that you have an e-commerce store selling toothpaste. And you want to add every new customer to a contact list inside ActiveCampaign and send them a reminder about buying a new toothpaste.
To do that, you need to send this new contact to ActiveCampaign and add a parameter that will differentiate those who purchased. Previously, it was only possible with the help of developers because ActiveCampaign allows utilizing only the API method for adding contacts.
We wanted to create a more straightforward solution for integrating sites with ActiveCampaign. So now, you can do that inside the Google Tag Manager server container using our ActiveCampaigns tag.
And while you do not need any help from developers, you need to understand how to set up a web and server Google Tag Manager container. If you already set up server-side Universal Analytics, GA4, or Facebook, you should have all the data ready inside the web and server Google Tag Manager container.
Ok, let’s dive in.
AC tag for Google Tag Manager server container will communicate with ActiveCampaign API and send event and user data to your ActiveCampaign account.
This tag allows to do the following:
To do any of these events, you need to send this information to the ActiveCampaign:
Email. User email. Required field.
API URL. To find the API URL for your AC, go to my settings page under the “Developer” tab.
API KEY. Each user inside your AC has their API KEY. You can find it on the settings page under the “Developer” tab.
First name. User information. Not required
Last name. User information. Not required
Phone. User information. Not required
Event Key. Required and can be found named “Event Key” on Website -> site tracking -> event tracking inside your ActiveCampaign account.
Actid. Required and can be found named “actid” on Settings > Tracking > Click Event Tracking API.
Event name. Event name that should be added inside the AC.
Event Data. Parameters you want to add to the event.
Contact custom field values. You can add custom fields to the contact.
2. Add custom subdomain. This step is highly recommended but not required.
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