We created a Mailchimp tag for the Google Tag Manager server container to simplify Mailchimp integration. This tag allows GTM containers to send events to your mailing list, create or update contacts. The main benefit of this tag is that it's simpler than previous iterations because all the work is done through the Google Tag Manager server container. No coding needed.
We created a Mailchimp tag for the Google Tag Manager server container to help you connect your site to Mailchimp. This tag allows you to utilize the Google Tag Manager server container to track events, create and update contacts or even do both simultaneously. The main benefit of using this tag is that you can add new users. Previously, it was only possible with the help of backend developers. It means that you can connect your site to Mailchimp using Google Tag Manager. No developers required.
