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Connect your website to Mailchimp using Google Tag Manager server container

Ivanna Holubovska

Ivanna Holubovska

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Updated
Oct 24, 2022
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We created a Mailchimp tag for the Google Tag Manager server container to help you connect your site to Mailchimp. This tag allows you to utilize the Google Tag Manager server container to track events, create and update contacts or even do both simultaneously. The main benefit of using this tag is that you can add new users. Previously, it was only possible with the help of backend developers. It means that you can connect your site to Mailchimp using Google Tag Manager. No developers required.

What is Mailchimp

Mailchimp (formerly known as an email marketing service) is a popular marketing platform  that’s available in 50 countries. Mailchimp web and mobile apps have integrated features such as scheduling and designing emails, audience dashboard, content studio, pre-built automation, marketing calendar, real-time analytics, and much more. Mailchimp is one of the most successful companies in the industry. Thousands of companies are using Mailchimp for their email marketing. That is why we created a tag for the Google Tag Manager server container that helps to connect your site to Mailchimp.

Server-side tagging for Mailchimp

It’s never been easier to integrate Mailchimp. All you need to do is set up the Google Tag Manager server container and configured events and parameters. If you’ve already set up Facebook Conversion API using GTM, chances are you already have all the required parameters and events inside the web and server container. You can set up Mailchimp integration in minutes without the input of developers.

Mailchimp tag for Google Tag Manager can help you build an integration quickly. This automation will scale your revenue and facilitate all the related processes. It will also help you decrease the hours of manual work. With the help of the Mailchimp tag for the Google Tag Manager server container, you can integrate Mailchimp easily and eliminate time-consuming tasks.

How Mailchimp tag for Google Tag Manager server container works

Let me first describe all fields and features of the Mailchimp tag. You can add the Mailchimp tag to your server container from the server template gallery or just by clicking this link.

Mailchimp tag for server container has the following features: 

author

Ivanna Holubovska

Author

Content contributor at Stape.io, focusing on server-side tracking, digital marketing, and innovative solutions to optimize online business performance. optimize online business performance.

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