Server-side ActiveCampaign tags are an excellent way to tag users in your database. They allow for more accurate tracking of information and optimizing the sequence of emails you send out. You can easily integrate ActiveCampaign and your website by using only Google Tag Manager server containers.
We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.
