Rakuten is an affiliate marketing leader and is among the first ones who started to support server-to-server tracking. When using a custom domain, s2s tagging relies on first-party cookies, which live longer than third-party cookies. Increasing cookie lifetime considerably affects affiliate marketing results and affiliate commission.
When a customer clicks on an affiliate link, their click is tracked and stored as a first-party cookie in the user’s browser. When the customer completes a purchase, the order information is passed back to the Rakuten server, with the click ID from cookies and order parameters configured in sGTM.
So if you're looking for a more accurate and reliable way to track your sales, you should consider using Rakuten's server-to-server tracking.
Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.
