Outbrain s2s tag can simplify Outbrain server-to-server tracking setup and help overcome scenarios when Outbrain pixel fails. For example, when a user enables AdBlocker or modifies privacy settings in the browser.
Outbrain sGTM tag sets 1st party cookies with a unique user identifier when pageview event triggers. Once a user converts tag sends a postback URL back to Outbrain with conversion events data.
Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.
The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
