Stape created Awin s2s tag for the Google Tag Manager server container. This tag helps to set up Awin server-to-server conversion tracking. It allows storing the awc URL parameter inside the awin_awc cookie and firing the purchase event with all needed parameters.
This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Here you can find how to set up Awin, a global leader in affiliate marketing, server-to-server tracking using server GTM and why server-to-server communication is necessary.
