Server-side tracking as an agency standard

With the advent of iOS 14.5, improving tracking has become critical for marketing agencies. Previously, a standard browser setting made manually or using plugins was enough. However, new restrictions from Apple have radically changed the approach to performance marketing.

Meta promptly responded to these changes by introducing server tracking via CAPI. However, the setup process was quite complicated, and agencies began working on templates for the server-side Google Tag Manager since there were no alternatives then. However, using Google Cloud was too expensive — customers were not willing to pay about 100 euros per month for a previously free service.

While searching for alternative solutions, the agency explored several options before discovering Stape, which ultimately proved the perfect fit. One of the primary reasons for this decision was the significant reduction in hosting costs compared to Google Cloud. Previously, clients had to allocate a substantial portion of their budget to cover cloud expenses, making it challenging to justify the investment in server-side tracking. Stape reduced these costs to a fraction, making it a much more cost-effective solution.

Initially, the agency offered server-side tracking only to performance marketing customers for an additional fee since the setup process was complicated. However, over time, this technology has become an industry standard and significantly increased the effectiveness of advertising campaigns. Today, the agency includes server-side tracking in standard support when onboarding new clients.

Since Stape is much more affordable than alternative hosting options, demonstrating the benefits of server-side tracking with Stape is easy.

Integrating Meta CAPI and server-side tracking through Stape not only helped the agency retain existing customers facing declining attribution but also attracted new ones. Thanks to cooperation with Stape, the agency was able to offer this service separately. There are more opportunities for further cooperation - customers who apply only for tracking settings are subsequently interested in other services, such as effective marketing or content creation.

ZweiDigital remains a strong partner of Stape, continuing to integrate server-side tracking solutions for new customers while expanding tracking integration services. Thanks to Stape's support, ZweiDigital can offer efficient customization that guarantees optimal results at a lower cost. Its technical support is fast, which is important because each setting is unique. This partnership helps this agency stay at the forefront of effective marketing and deliver cutting-edge solutions to its customers.

ZweiDigital remains a strong partner of Stape, continuing to integrate server-side tracking solutions for new customers while expanding tracking integration services. Thanks to Stape's support, ZweiDigital can offer efficient customization that guarantees optimal results at a lower cost. Its technical support is fast, which is important because each setting is unique. This partnership helps this agency stay at the forefront of effective marketing and deliver cutting-edge solutions to its customers.

ZweiDigital remains a strong partner of Stape, continuing to integrate server-side tracking solutions for new customers while expanding tracking integration services. Thanks to Stape's support, ZweiDigital can offer efficient customization that guarantees optimal results at a lower cost. Its technical support is fast, which is important because each setting is unique. This partnership helps this agency stay at the forefront of effective marketing and deliver cutting-edge solutions to its customers.

ZweiDigital remains a strong partner of Stape, continuing to integrate server-side tracking solutions for new customers while expanding tracking integration services. Thanks to Stape's support, ZweiDigital can offer efficient customization that guarantees optimal results at a lower cost. Its technical support is fast, which is important because each setting is unique. This partnership helps this agency stay at the forefront of effective marketing and deliver cutting-edge solutions to its customers.

ZweiDigital remains a strong partner of Stape, continuing to integrate server-side tracking solutions for new customers while expanding tracking integration services. Thanks to Stape's support, ZweiDigital can offer efficient customization that guarantees optimal results at a lower cost. Its technical support is fast, which is important because each setting is unique. This partnership helps this agency stay at the forefront of effective marketing and deliver cutting-edge solutions to its customers.

With the advent of iOS 14.5, improving tracking has become critical for marketing agencies. Previously, a standard browser setting made manually or using plugins was enough. However, new restrictions from Apple have radically changed the approach to performance marketing.

Meta promptly responded to these changes by introducing server tracking via CAPI. However, the setup process was quite complicated, and agencies began working on templates for the server-side Google Tag Manager since there were no alternatives then. However, using Google Cloud was too expensive — customers were not willing to pay about 100 euros per month for a previously free service.

While searching for alternative solutions, the agency explored several options before discovering Stape, which ultimately proved the perfect fit. One of the primary reasons for this decision was the significant reduction in hosting costs compared to Google Cloud. Previously, clients had to allocate a substantial portion of their budget to cover cloud expenses, making it challenging to justify the investment in server-side tracking. Stape reduced these costs to a fraction, making it a much more cost-effective solution.