Send Telegram notifications using Google Tag Manager Server container

Let’s say that you started a new campaign or launched a website and want to receive real-time notifications about new orders. 

Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications.

The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site.  The notifications can be sent to multiple recipients.  

You can also use the Telegram tag to send notifications about website errors. It’s an easy way to monitor user activity on the site.

Whenever a conversion takes place, a message gets pushed into the channel. You can send user or order details inside the Telegram notification or add any information you can get using Google Tag Manager. It can be a traffic source, product name, or category. You can also send notifications to different channels depending on what traffic source is responsible for the conversion. You, your developers, SEO managers, PPC managers, or developers can be subscribers.

Telegram tag communicates with telegram API. And the setup is done inside the Google Tag Manager server container. 

1. Set up a Google Tag Manager server container.