Integrate Klaviyo with your website using Google Tag Manager Server container

Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. 

The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.  

With the help of our custom tag, there’s no need for any development work to set up the integration between your site and Klaviyo. The setup is done inside the Google Tag Manager server container interface and processed by Klaviyo tag for the Google Tag Manager server container.

That is a great way to save time and money on your marketing efforts. So make sure you take advantage of it! Klaviyo JavaScript can slow down your page speed. Many users find that the new Klaviyo onsite js is large and takes a long time to load, negatively impacting their PageSpeed scores, especially on mobile devices. Setting up a server-side Klaviyo integration will help you avoid these issues while still taking advantage of all of its features.

Klaviyo will facilitate every aspect from customer acquisition to conversion optimization, which means more revenue for your business. 

So what are you waiting for? Make the most of this latest development by setting up site integration today – everything is done inside the GTM server container UI. No developers required. 

If you have email campaigns, it’s essential to integrate your site and Klaviyo. The more information about user actions you send to Klaviyo, the more possibilities you have for segmenting lists, automating campaigns, and sending highly targeted and personalized emails. 

Klaviyo has some pre-built integration for sites that use standard CMS like Shopify. But what if you have a custom site or want to track additional events like add to wishlist, form submits, or site search? Or maybe you want to send other events from your Shopify, BigCommerce, or WordPress store? 

Klaviyo is the best way to improve your email marketing and drive up conversion rates. But bear in mind that there will be a lot of work cut out for you if you want to implement it on your site.

Server-side Klaviyo integration has two main benefits over JavaScript:

Using our Klaviyo Tag for the Google Tag Manager, you can: 

Unfortunately, this tag does not support Klaviyo Forms.

1. First of all, you need to create and set up a Google Tag Manager server container. Follow this guide on setting up the GTM server container.